Specialist, Email & Digital Marketing
Job Description
Studenttimes Staffing Solutions is a professional recruitment agency that specializes in providing permanent, temporary, and contractual staffing solutions, for both full-time jobs and part-time job. Offices in Mississauga | Brantford | Cambridge – Ontario, Canada.
An email marketing specialist is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications.
Responsibilities:-
- Coordinate the design & development of emails and execute email deployments with precision that drive in-store visits and incremental sales
- Collaborate with the internal stakeholders to develop triggered and behavioral messaging campaigns that utilize increasingly complex list rules
- Execute user testing and A/B tests on subject lines and content design
- Execute sophisticated social media ad campaigns using custom and look-a-like audiences to drive instore traffic
- Work with the Senior Specialist and our SEM partner agency to optimize keywords, ad creative and specific targeting and creative tactics to optimize website traffic
- Coordinate with digital flyer platform partners to execute on channel strategy
- Coordinate the execution of digital display ad campaigns with agency partners
- Maintain store hours and other critical information on online listing platforms
- Track, analyze and report on results
Description:-
- 2-4 years of email marketing experience
- Experience using an enterprise class email deployment tool with emails featuring dynamic content, responsive design and segmented lists
- Experience managing loyalty campaigns that communicate unique messages/offers/content by customer segment and/or by customer
- Experience coordinating digital marketing tactics in paid media channels including search, display & social an asset.
- Exceptional organizational skills with an ability to expertly prioritize conflicting projects
- Basic knowledge level of HTML
- Strong written communications skills
- Degree or diploma, majoring in Business, Marketing, or Communications preferred
- Retail marketing experience preferred
While we thank all applicants for their interest, only those who are considered for an interview.
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